Founded on relationships, trust, experience and customer service, our business has grown year after year and it is our goal as we grow larger, to continue to follow our core principles and vision:
“Developing an environment for growth through relationships.”
We strive to foster and apply our vision throughout our company to ensure a great experience for you from the start of a project to its completion no matter what the size.
We partner with our customers to help obtain the desired project objectives through timely, informative, knowledgeable, and professional service.
Our products carry a full factory warranty and are backed by River City Flooring and its installers.
Kevin began in the floor covering industry in 1981. With over 30 years of experience in flooring he has a vast knowledge of all aspects of the flooring industry. As the owner and President of River City Flooring and Design Studio he is actively involved in fostering a positive atmosphere of teamwork and collaboration allowing River City Flooring to serve their customers well. Kevin is highly professional and a skilled communicator who builds strong relationships within his River City Flooring team, customers, contractors and manufacturers alike. His proactive, positive business strategy keeps him and River City on the cutting edge of the floor covering business. Kevin is well-known for his integrity within the business arena and is well-respected within the community.
Kevin was born and raised in West Michigan graduating from Grandville High School and Grand Rapids School of the Bible and Music. He believes in supporting the local business economy and he also served on the City of Hudsonville Chamber Board. Kevin dedicates time to serve his neighboring community as a Lieutenant in the Grandville Fire Department. Kevin enjoys yard and garden work, wood cutting and all types of water sports. His devotion to his faith, family, and business are evident in the way he treats people and those core valued beliefs are demonstrated in how he conducts business
Kevin’s mission in the flooring industry is to build trusting relationships and lifelong email@example.com Direct: 616.896.1789, ext. 103
Nate has been with River City Flooring since its inception and oversees the estimating department. He works on budgets for various clients and colleagues and strives to create long-lasting relationships. You’ll find Nate out and about working with school districts and customers helping to meet their flooring needs with education and customer service. Nate is certified by ICRI for moisture testing. When flooring isn’t the topic of discussion, you might hear Nate sharing stories about his wife and three boys and his love for the firstname.lastname@example.org Direct: 616-896-1789, ext 107
With over 30 years of flooring experience under his belt, Joel brings a wealth of knowledge to River City Flooring. Joel started off his flooring career by installing carpet with his father and then transitioned into ceramic tile installation and from there into sales managing a commercial sales department. His vast experience in the flooring industry is invaluable and customers put their trust in him! When Joel is not managing jobs here at River City Flooring, he enjoys fishing and spending time with his wife, children, and email@example.com Direct line: 616-896-1789, ext 119
Serving as one of River City’s Commercial Sales Team, Joel works on building and maintaining positive relations with new and existing clients. With Joel’s expansive knowledge of diverse flooring products there’s no limit to how Joel and River City Flooring can assist you! He started in the flooring industry 10 years ago as a warehouse employee and has steadily worked his way up. Joel is certified in concrete moisture testing (ICRI Certified). Prior to flooring, Joel was a squad leader and instructor in the US Army as a Combat Engineer. Joel loves spending time with his wife, Kara, and his two sons, Easton and Ryland, and really enjoys sports. Go Lions!
firstname.lastname@example.org Direct line: 616-896-1789, ext 131
Ken comes to River City Flooring with over 16 years of experience in the flooring industry. He has worked with all market segments including corporate, education, healthcare, and government. He enjoys helping his customers find the right solutions to their flooring needs and lives by the motto of doing “whatever it takes” to get the job done. Ken enjoys spending time with his wife Kristen and their two children, Matt and Courtney. His hobbies include golfing, coaching his son’s baseball team, and spending time up email@example.com Direct line: 616-896-1789, ext 130
Nick has over 12 years’ experience in commercial subcontracting project management. He received his Masters of Architecture degree from the University of Detroit where he competed in Long and Triple Jump on the track team. He is very lucky to have a loving wife that keeps him on his toes, but not nearly as much as his son and daughter. In addition to work, he is active in Knights of Columbus, and a troop leader for Boy Scouts. Passionate about making himself better every day, Nick is a dedicated worker that is a valuable member of the firstname.lastname@example.org Direct: 616.896.1789, ext 104
Adam is one of our Commercial Project Managers and brings over 10 years experience in the commercial construction trade to River City. You’ll find him on the job site making sure our commercial projects run smoothly. He has a tremendous amount of insight to what it takes to work with clients and general contractors alike. Adam is a native of Jenison and enjoys hunting and outdoor email@example.com Direct line: 616-896-1789, ext 112
Ed has been in the flooring industry since 1985, primarily as an installer with a wide variety of experience including carpet, vinyl, LVT and more. He has worked on some of the most well known projects in West Michigan, such as The J.W Marriott, The Secchia Center, Helen DeVos Children’s Hospital and Devos Place to name a few. He has extensive experience in most all residential applications as well. Married for 33 years with 13 children and 10 grandchildren, Ed’s Christian faith is the center of his family’s foundation. One of his favorite Bible verses is Romans 5:8 and he and his family spent 4 years in Guadalajara Mexico serving as a missionaries, working with local church’s. Ed enjoys hunting, fishing, being outdoors and watching and participating in sports. More than anything he focuses on appreciating and enjoying life with his wife Sherri and their firstname.lastname@example.org Direct line: 616-896-1789, ext 120
Mike Vincent is a part of our team of Commercial Estimators. After years of dedicated installation here at River City he has brought that knowledge and experience along with him to his commercial estimating position. When not estimating, Mike enjoys spending time with his wife and two sons and enjoys Star Wars, Netflix and video email@example.com Direct line: 616-896-1789, ext 125
Chris has been a wonderful addition to our estimating team and we are so pleased to have him on board. When Chris isn’t busy at work he enjoys spending time with his family! Chris enjoys outdoor activities such as hunting and fishing and playing sports and an occasional video game as firstname.lastname@example.org Direct line: 616-896-1789, ext 127
Chris is our labor department manager. His role includes working with project managers, in house labor and sub-contractors scheduling jobs for installation. Chris began in the flooring industry 15 years ago as a tile installer. Since that time, he has acquired the knowledge of installing carpet, vinyl, lvt, laminate and wood floors. These skills make Chris an expert at troubleshooting installs and resolving issues that arise on a daily basis. He is a tremendous asset to the River City email@example.com Cell: 616-836-6578
Will has 10 years of experience in the construction industry. He works directly with our Project Management team facilitating the installation process. His administrative, sales, and project coordination experience help keep our jobs organized and well managed. Will is from Grand Rapids and enjoys spending time with his family and friends, trying his hand at home repairs, and playing firstname.lastname@example.org Direct Line: 616-896-1789, ext 126